October 16, 2020
J Balvin is serving more than expected with his McDonald’s collaboration. Today the Colombian superstar released merch inspired by his partnership with the fast food giant.
J Balvin is no stranger to the merch market. He’s partnered with the fashion label GUESS to release his own clothing line. Now McDonald’s is tapping into that Balvin brand. Available on J Balvin’s official website are shirts, hats, sweaters, and more with the smiley face from the reggaetonero’s Energia album and those famous McD’s golden arches.
“It’s been incredible to see all the excitement from fans over the past week,” J Balvin said in a statement. “Not only did I want to bring my personality to the McDonald’s menu, I also wanted to share my energy and creativity in a way that elevates our partnership through an exclusive merch collection that we created with my team. Now people can collect a piece of this collaboration and have it forever. Lego!”
Last week, J Balvin announced his partnership with McDonald’s with his special J Balvin combo meal. He followed rapper Travis Scott who had a successful run with his Cactus Jack meal. Balvin is notably the first Latinx artist to team up with McDonald’s.
“It is crazy because we’re talking about Michael Jordan and Travis Scott,” J Balvin said. “So it’s a blessing. And the fact that I’m Latino. I consider myself a global citizen, but I’m from Medellín, Colombia, and this is the first time they’re working with a Latino. It’s a big campaign, so I feel really proud of it.”
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