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Jaden Smith Announces Selfridges Pop-Up

Jaden Smith Announces Selfridges Pop-Up


Jaden Smith is set to launch a pop-up inside Selfridges‘ Designer Street Room later this month. Titled “ERYS PRESENTS: EVERYTHING BAD FOR YOU,” the pop-up will include the UK-exclusive launch of his MSFTS Trippy Summer collection, as well as 1960s-inspired ERYS merch, tie-dye Levi’sdenim pieces and 100 vintage T-shirts that have been screen printed with ERYS merch.


Alongside the clothing capsules releasing, Jaden Smith is also inviting customers to donate clothing while purchasing new items. Anyone who attends the ticketed launch in Selfridges’ skate bowl is asked to bring an item of clothing that will then be donated by Smith to Centrepoint, a UK youth homeless charity that supports 16-to-25-year-olds.


Take a look at some of the ERYS merch in the gallery above. Jaden Smith’s pieces will release on September 17, and will then become available at other Selfridges locations in Birmingham, Manchester and online.

As well as Jaden Smith, Prada also has also recently opened a pop-up space in Selfridges.

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