June 24, 2020
Onyx always stays at the forefront of music and we are where the ladies like to be Friday & Saturday night. But music has a new wave of female Latin acts are coming in hot in this year. Female artists are disrupting the Latin music scene in 2020 and kicking down the “Boy’s Only” sign on their way up. Chart-topping women like Becky G and Rosalía are leading the way for newcomers like Mariah and Paloma Mami. New emerging acts are taking urbano by storm. This fierce squad of women, each with unique perspectives and styles, exhibit the range of the female experience. These powerful Latinas are taking over in 2020.
Rosalia
The 26-year-old singer/songwriter from Spain has come into her own since releasing her first album three years ago. Rosalía’s flamenco-pop has evolved into a showstopping Latin swagger on the hottest singles with J Balvin, Pharrell, and Ozuna.
The men of Latin music are falling in line at the chance to be on her album. At the 2020 Grammy Awards, she performed an epic mashup of “Malamente,” and “Juro Que.” She walked away with the Grammy for best latin rock, urban, or alternative album to accompany her five Latin Grammys.
It’s clear that Rosalía is cementing her way into music history. Aside from her award-winning music, Rosalía’s expansion into mainstream, global reach is partly thanks to her exuberant confidence on and off stage, her sexy, tomboy fashion, and her high-powered friendships like that of her new BFF Kylie Jenner.
Cazzu
Cazzu, whose real name is Julieta Cazzucheli, is the queen of Argentine trap. With a solid following in Argentina built over a 10-year underground career, her fandom has now exploded throughout South America.
Next up: the US. Her emo-girl tattoo’d style somehow compliments her melodic, smooth, and impressive vocal range. As a composer, Cazzu is constantly experimenting with new sounds and is inspired by all genres, from artists like Jeremih to Halsey.
Paloma Mami
Paloma Mami is the Chilean-American singer whose independent 2018 hit “Not Steady” reached 20 million streams and landed her a major record deal. After releasing four successful singles in 2019, rumor has it 2020 will be the release of her first official album.
Stay tuned to hear her gentle yet powerful voice. What sets her apart? Paloma Mami expressed to Spotify that her sound is, “more elegant, urban style, without references to drugs and sex.”
She has a clear vision for her career to remain on track, and her 3.5 million followers are on board. Paloma Mami is making an impact through her unique blend of R&B, Latin urbano, soul, and trap.
Karol G
Karol G is a Medellín-born singer who got her start singing backup for local artists and competing in Colombia’s El Factor X TV show. In 2018, she won the Latin Grammy for best new artist.
Her sophomore album, “Ocean”, was a departure from urbano with a more intimate sound and major features from J Balvin, Anuel AA, Maluma, and Nicky Jam.
With Beyoncé as one of her idols, Karol G is a self-proclaimed workaholic, striving to create her legacy worldwide. Her single “Tusa” with Nicki Minaj is likely the start of her crossover, as it has jumped to 282 million hits on Spotify. She’s laid the foundation for a spectacular 2020, and we can’t wait to hear what she releases next.
Becky G
Becky G is the vivacious triple threat we can’t stop watching. The California native found her passion singing Spanish-language songs that are a fusion of pop, reggaeton, and rap.
Her multifaceted career includes starring in the Emmy-winning series “Empire”, hosting the 2019 MTV EMAs, being named one of Billboard’s “21 Under 21”, and amassing a following of 23.8 million followers to date. We can hardly keep up with her work ethic, but we’ll never stop rooting for the force of nature that is Becky G.
Mariah
Mariah, named after Mariah Carey, is the determined star on the rise who ran away from home at 16 to record music. Her Cuban and Puerto Rican parents raised her in Miami with the expectation that she become a doctor. Mariah‘s leap of faith paid off as she gained traction performing at SXSW, the Calle Ocho Festival, and on the club circuit.
After signing with Universal in 2019, she released, “Perreito” — which reached a whopping 16 million streams. Mariah’s fierce, racy lyrics over trap beats are a nod to the dominance of OG female reggaeton artists.
The core of her message is financial independence for women. She sings that women should never settle for a man who wants to buy their love. Her new hit “Una Noche Más” is a slowed-down, sensual, beachy song with a catchy chorus that proves her range as an artist.
Collabs with Nicky Jam, Myke Towers, and Casper Magico are rumored to be on the way. We expect big moves for Mariah in 2020.
Sofia Reyes
Sofia Reyes is the Mexican star whose YouTube covers at 16 got the attention of Prince Royce, who landed her a deal with Warner Music Latina. Since her debut album in 2017, she’s released chart-topping duets with Jason Derulo, Rita Ora, and Abraham Mateo that have put her on the map as “one to watch.”
The bilingual artist loves to sing in both Spanish and English, as she has said that the two were interchangeable in her home in Monterrey, Mexico. Now making music in LA, Sofia hopes to touch a wider audience with her multicultural songs.
Farina
Farina, born Farina Pao Paucar Franco, is a Colombian reggaeton rapera of Caribbean, Arabic, and Chinese descent. Her unique heritage plays a role in her individual style and appeal. Farina is a talented songwriter who combines her poetic lyrics with flawless delivery. The speed and coolness of her raps makes her talent undeniable.
Farina’s loyal fanbase is rising as she’s created an open dialogue with her 3.2 million followers. Collaborating with and learning from her pals Maluma, Natti Natasha, and Wyclef Jean has certainly helped her star status. Her authenticity in both her music and what she’s willing to share with her fans is infectious. Farina is unlike any other reggaeton artist.
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