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Latin Music’s Booming Popularity

Latin Music’s Booming Popularity

By the end of the year, revenues generated by Latin music in the U.S. are projected to reach a billion dollars for the first time in history. Although that’s a huge achievement, it isn’t surprising, given how quickly the genre has grown in recent years. Find out why some of the most popular music in the world today is Latin music, which you’re sure to hear when you hit the dance floor at Onyx Room, the hottest Latin club in San Diego.

The Rise of Latin Music

In terms of streaming and the number of tickets sold, 2022 has been a stellar year for Latin music. One particular album, Bad Bunny’s Un Verano Sin Ti, played a huge role in boosting the genre, and it was the first Spanish-language album to rank at the top of the Billboard 200 year-end album chart. But Bad Bunny’s Puerto Rican beats weren’t the only driver of Latin music’s rise in popularity, which has been growing for several years. This genre, which may have been viewed in the past as merely a fad, has become a huge part of the music market, both in the U.S. and around the world. 

Spanish-language music had its defining breakout moment in the U.S. with the 2004 release of Daddy Yankee’s “Gasolina.” Following the Latin explosion of the late 1990s, when artists like Ricky Martin and Shakira were pursuing success in the United States by releasing English-language singles, Daddy Yankee’s anthem became the first worldwide Spanish-language hit. Then, in 2017, Luis Fonsi‘s “Despacito” spent a record-breaking 16 weeks at the top spot on the Billboard Hot 100, changing Latin music forever and igniting a global Latin phenomenon that was made possible in large part by the boom in streaming. 

Current Trends

Spanish-language music has reached brand-new heights in global reach and market share as well as on the charts. In the U.S., market share in the first half of 2022 for Latin music was 6.6 percent, and 45 Latin songs were on the Hot 100 chart this year, a huge increase over the 25 titles that achieved chart status in 2021.

The emergence of younger and more diverse artists, along with blockbuster tours and viral music videos, have played essential roles in the continual rise of Latin music in the U.S. The newest generation of Latin music fans, who are tech-savvy and bilingual, reflects the shift in American demographics, with 20 percent of the population identifying as Latino.

Mexican Music

Mexican music has had an especially good year. This subgenre, which was once thought of as being only for Mexican audiences, has become extremely popular, gaining a larger audience thanks to new artists such as Eslabon Armado, who had the first top 10 regional Mexican album with Nostalgia, Grupo Firme, the first banda group to play at Coachella, and up-and-comers like Ivan Cornejo and Yahritza Y Su Esencia. On the 2022 Billboard Hot Latin Songs Artists chart, seven of the top 20 are artists who specialize in regional Mexican music. 

You’ll hear the hottest Latin hits when you head to the area’s top Latin club. San Diego nightclub goers consistently rank Onyx Room as the best nightclub in town. With multiple rooms and various genres, we’re sure to please both first-time and veteran San Diego clubgoers. Whether you’re looking for the best Top 40, reggaeton, urban Latin, or hip hop clubs in San Diego, we have something to please everyone. Come see for yourself what Onyx has to offer. To join the guest list for the night of your choosing or get VIP bottle service and experience why Onyx Nightclub is the best San Diego nightclub, call us at 619-876-8044.

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